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AdSense is a-Twitter  

Monday, October 19, 2009


Many members of the AdSense team enjoy using Twitter -- and we've seen that many of our publishers have made it a part of their daily workflow as well. If you're a Twitter user and have something to say about AdSense, chances are you'll "tweet" about it. Twitter has given us daily snapshots of what we're doing right, and what we could be doing better. If there's an issue affecting many publishers, Twitter is one of the very first places we hear about it. (Not familiar with Twitter? Check out Twitter's Getting Started Guide.)

We're thrilled to launch @adsense to communicate with AdSense publishers who use Twitter. Our tweets will be a mix of fresh product news, optimization tips, interesting links, upcoming events, and possibly even pictures of our dogs. Our entire AdSense team contributes, so if you have any suggestions for what you want to see, feel free to send an @reply to us!

Please note that since we want to make this feed as useful as possible to everyone following us, we can't respond via Twitter to questions regarding individual AdSense accounts. Please continue to visit the AdSense Help Center and Help Forum to troubleshoot your specific issues.

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Updates on account access and reporting  


We'd like to take a moment to explain a login issue that some of you may have encountered last night, as well as let you know about an upcoming stats delay you may notice.

Login loop

If you tried to sign in to your AdSense account between 10:45 and 11:35 p.m. PST last night, you may have found yourself in a "loop" between the AdSense login page and your Google Accounts page. We're in the process of trying out some new designs for our US English homepage, and we rolled them back after users reported a login error with one of the designs. If you're still having trouble accessing your account, please clear your cache and cookies and then try logging in again at http://www.google.com/adsense. Rest assured the next time the new designs are rolled out, you'll actually end up where you want to be: in your AdSense account! Thanks especially to the forum posters and Twitterers for quickly bringing this to our attention.

Slower stats

You may notice more of a delay in your AdSense and Google Ad Manager stats than usual today, as our engineers will be performing some maintenance work on our system. Please be assured that ads will continue to be served to your pages, and all activity will continue to be tracked as usual. Although it may take longer than usual to see impressions, clicks, and earnings reported in your account, you'll be credited for all valid activity on your sites. We apologize for the short notice, and appreciate your patience as we work to keep our systems updated for you.

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Reports have gone international  


One of the requests we frequently hear from our international publishers is to view reports in currencies other than U.S. Dollars. That's why we're happy to announce that publishers located in France, Germany, Italy, the Netherlands, and Spain can now view AdSense reports in Euros.

If you're located in one of these five countries and make this update, we'll convert your earnings to Euros on a daily basis using the prevailing market rate from the previous day. With earnings converted daily, you'll avoid the risk of currency exchange fluctuations between USD and the Euro. You can still choose to receive payments in either Euros or U.S. Dollars and select from a range of payment methods as well.

To make the switch to local currency reports, you'll need to agree to a new set of Terms and Conditions. Here are the main changes involved:
  • The party that publishers are contracting with changes from Google Inc. to Google Ireland Limited.
  • Publishers are responsible for paying any local taxes in their jurisdiction. Google will only issue VAT refunds to publishers with an address in Ireland.
  • The governing law changes from California law to either English or local law.
You can view the full text of these new Terms and Conditions by logging in to your account and looking for the green prompt, "See your daily earnings reported in Euro amounts!" on your Reports Overview page. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact an attorney.


Before agreeing to the new Terms, we also recommend that you download and save copies of your past reports in U.S. Dollars for your records. Once you update your account, you'll be able to view current and historical reports only in Euros. However, you'll still be able to view your prior payment history of U.S. Dollar earnings.

We encourage you to update your account to local currency reports soon, as we may require this change in the future. If we're able to offer this to publishers in other countries, we'll provide details here on Inside AdSense. For more information, please feel free to visit our Help Center.

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Get Goghing with AdSense for search  


A few months ago, we shared a number of AdSense for search optimization tips with you. Here's the story of one AdSense publisher who recently tried some of these techniques and saw substantial results after making a few small changes.

VanGoghGallery.com is an art resource site that provides information about the life and work of Vincent van Gogh. Site owner Greg Alexander runs the Van Gogh Gallery to educate and share information about the artist, and has also used the site to explore new Internet marketing techniques. Greg joined AdSense in 2007, and although he didn't know much about the program at first, he found it "a great opportunity to generate some revenue without spending the effort to sell ads." He also tried other ad providers, "but none of them yielded the results that AdSense did. In addition, AdSense was the only one that provided relevant ads for our visitors."

To help users navigate through the many pages of the Van Gogh Gallery, Greg added an AdSense for search box to the right column of his pages. By enabling SiteSearch and displaying search results on his own pages, he was able to help users find what they were looking for while staying on his site.

As an optimization experiment, Greg recently moved his search box to the center column of his pages and extended it to twice its original width.

Before

After

In addition, Greg made slight changes to the search results pages -- he removed the borders from the ads and search results, and added a new search box to the search results pages. According to Greg, "altogether, these changes took less than 15 minutes to do."

After making these updates, Greg noticed a dramatic and immediate increase in the usage of search on the Van Gogh Gallery. He found that "the number of queries performed each day increased 8 to 10 times, and search ad clicks and revenues increased even more." His search earnings quickly grew from less than a dollar a day to double digits since his optimization test. "Now we frequently receive more search ad clicks than our total number of searches pre-optimization," says Greg. "I'm still amazed at how simple changes can have such an incredible impact."

Greg has started using the earnings from his AdSearch optimization efforts to build and host additional websites about other artists. "Ultimately," Greg says,"we hope to use the earnings to fund research trips to Europe to see the works of the masters and expand the quality of information we offer visitors to our sites."

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The Google AdSense Payment Guide  

Wednesday, May 27, 2009


Wish to set up an account with Google AdSense or confused and thinking hard about it? When your check arrives, check out this Google AdSense payment guide. This guide contains all the requisite information that you need to know, including the payment cycle of AdSense.

To start with, you need to set up an account with AdSense. Fill the online form, provide your personal information, furnish all tax details, select a mode of payment, enter PVN (phone verification number) and PIN (personal identification number). After furnishing these details, your account gets set up in Google AdSense.

When you generate an unpaid income of $100, Google sends you the payment check. For instance, if your entire unpaid income reaches $100 in January and you have furnished all the details as mentioned above, then you get a payment check in February end.

However, if your unpaid income has not touched the $100 mark, whatever earnings you have generated gets rollover to subsequent month. The amount accrues until total earnings reach $100. After this, you will receive the payment within 30 days.

How to Track the Income:

You can easily track your AdSense performance and income through the reports tab present in your account. This tab has, two more sub tabs, overview reports and advanced reports. To get general information of your income, refer to the overview tab. If you want comprehensive details of your account, go through advanced tabs.

To check previous records of the payment, refer to payment history. Now, click the link that reads out earning details. Check this link to know about payment details of each month. However, your name appears on the link only after you receive the first payment.

You can also view exchange rate to convert the payment in your local currency and check whether you have received the payments accordingly.

How to Calculate the Earnings:

At the last day of each month, Google AdSense system identifies your account and checks for generated amount, which has to be at least $100. Now, if your account contains $100 or may be more than that, the account is sent for verification and approval. Within few days of the subsequent month, the system sends you all details, which you can view by checking the history page.

Earning Issues:

After few days, the system processes your income and sends your payment, depending on the mode of payment you have chosen. If you do not receive this payment within 30 days or until 25th of next month, you will need to apply for reissue.

How to Hold the Payments:

If you do not wish to receive your check the other month, opt for payment holding. Here you just need to set up a self-hold in AdSense account. Although, you will not receive the unpaid income, the system accrues your earlier earnings. However, if you want to hold your account, you need to make the changes before 15th of the ongoing month. Thus, you can keep a track of your Google AdSense payments.

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