Showing posts with label Google Adsense Tips. Show all posts
Adbrite will aso pay you money like GOOGLE ADSENCE.!!!!...HURRY!!!!!
Category filtering feature being developed
Monday, October 19, 2009
Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they'll be filtered if they're within one of the selected categories. We'll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.
We'll be launching category filtering as a beta to a small group of publishers to collect initial feedback about the feature. Here's a preview of what the feature currently looks like, but please keep in mind that the layout and categories may change based on feedback from beta test participants.
Although we're not able to expand the limited beta to additional publishers at this point, we wanted to give you a glimpse into one of the ways we're working to give you more control over your ads so you can ensure a positive experience for your users. We'll continue to refine this feature, and hope to be able to roll it out more widely in coming months. Please stay tuned to the blog for any updates, and feel free to leave us a comment in the meantime.
Your introduction to Google Ad Manager (Part 1 of 2)
What is Google Ad Manager?
Google Ad Manager is a hosted ad management solution for publishers with smaller direct sales teams; it can help you sell, schedule, deliver, and measure all of your directly sold and network-based inventory.
Should I use Ad Manager?
You'll probably want to use Ad Manager if:
- You operate a website and sell your ad inventory directly to advertisers (or plan to sell directly to advertisers in the future).
- You'd like to improve the efficiency of your sales process and feel confident in your forecasting.
- You've been left with unsold inventory because you weren't able to forecast availability accurately.
- You need a consistent way to serve ads that make you the most money in undersold situations.
- A simple, intuitive user interface: you can manage your campaigns, inventory, and advertiser data quickly and efficiently.
- Revenue optimization and AdSense integration: the system will consistently deliver the highest-paying ad for every ad impression on your site.
- Precise inventory forecasting: you'll be able to sell more of your inventory without overbooking it.
Using AdSense with Ad Manager on your websites can help you maximize your revenue in a number of ways. You can use AdSense to backfill all of your unsold inventory, ensuring that all of your ad spaces are filled. AdSense can also be used as a competing network against your other networks -- AdSense can compete with your remnant and house campaigns to deliver the highest value ads, and an AdSense ad will only show if it can pay you more than any alternative ads.
Moreover, since AdSense is integrated in your Ad Manager account, the only thing you need to do is to choose the Ad Slots for which you want to enable AdSense. You can modify your AdSense settings within Ad Manager, and you can manage your visibility to advertisers by using the placement targeting feature.
How do I get started with Ad Manager?
You can create an account by visiting the Ad Manager homepage and using your AdSense login. Once you've done so, don't forget to visit our Help Center for detailed instructions and video tutorials on getting started. We also recommend taking a look at how Ad Manager works.
In Part 2 of this series, we'll help you get accustomed to your new Ad Manager account and guide you through the creation of your first campaign. We're also hosting a Getting Started with Google Ad Manager Webinar on April 21st at 11:00 am PDT, where we'll give a live demo of Ad Manager, share best practices, and help you get started. Sign up at: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570486361.
New email notification preferences to keep you informed
What does that mean? Simply put, you'll soon have the option to receive specific messages like event invitations, information about webinars, and personalized account suggestions from members of our team.
In a few days, you'll be prompted with a one-time interstitial page after you sign in, which will ask you to select the types of messages you'd like to receive from us. We encourage you to take the new email preferences out for a spin once they're available in your account. If you change your mind, you're welcome to update your selections at any time. Just sign in to your account and visit the Contact Preferences section of your Account Settings page to update the types of emails you want to receive.
Sunsetting video units feature
If you'd still like to display video content from YouTube, you can do so through YouTube.com directly. Visit any specific video page and look for the code in the 'Embed' box, or sign in to your YouTube account to create a playlist. In addition, please note that this change won't affect the availability of other video-related ads options -- video ads may appear in your AdSense for content ad units if you've opted into image ads, and AdSense for video is still accepting applications from eligible publishers who produce video content.
Starting today, the option to sign up for video units is no longer available to new publishers. If you're currently displaying video units, we recommend that you start removing the video unit code from your pages as soon as possible so you can optimize your available ad space in advance. Please be assured that any earnings you've generated from video units in the past will still be credited to your AdSense account.
Once video units are retired at the end of April, any remaining Leaderboard or Skyscraper video units on your pages will direct users to YouTube.com, while other video unit sizes will automatically be changed to standard embedded YouTube players. These standard video players will display top YouTube videos, but you won't generate earnings from them once this change occurs. If you have less than three ad units on your page, you may prefer to replace your video unit with a regular ad unit.
Pageview tracking back to normal
Please be assured that ad unit impressions were still logged correctly and ads were still displayed on your pages, so you were properly credited for all earnings generated from your ads. We've resolved the issue, and although you won't see the pageview count in your reports retroactively changed, your pageview tracking is now back to normal.
Thanks for your patience and your help in identifying this bug.
AdSense is a-Twitter
We're thrilled to launch @adsense to communicate with AdSense publishers who use Twitter. Our tweets will be a mix of fresh product news, optimization tips, interesting links, upcoming events, and possibly even pictures of our dogs. Our entire AdSense team contributes, so if you have any suggestions for what you want to see, feel free to send an @reply to us!
Please note that since we want to make this feed as useful as possible to everyone following us, we can't respond via Twitter to questions regarding individual AdSense accounts. Please continue to visit the AdSense Help Center and Help Forum to troubleshoot your specific issues.
Driving monetization with ads that reach the right audience
Over the next few months we'll start offering interest-based advertising to a limited number of advertisers as part of a beta, and expand the offering later in 2009. Whether the advertiser's goal is to drive brand awareness or increase responses to their ads, these capabilities can help expand the success of their campaigns and should increase your earnings as advertiser participation increases.
To develop interest categories, we'll recognize the types of webpages users visit across the AdSense network. As an example, if they visit a number of sports pages, we'll add them to the "sports enthusiast" interest category. You can visit the Help Center to learn more about how interest categories will be developed and your associated account settings. As a result of this launch, your privacy policy will now need to reflect the use of interest-based advertising. Please ensure that your site's privacy policies are up-to-date and make any necessary changes by April 8, 2009.
Users browsing the web will benefit from the additional relevancy that interest-based ads can provide. And by visiting the new Ads Preferences Manager, users can see what interest categories we think they fall into, or add and remove categories themselves. The Ads Preferences Manager can be found by clicking on most "Ads by Google" links you see on Google ads throughout the web.
You can read more about how interest-based advertising benefits the online ecosystem and about the privacy innovations developed for this launch in the Official Google Blog and the Google Public Policy Blog.
We look forward to providing users with ads more closely tied to their interests, helping advertisers reach their campaign goals, and helping you to monetize your website most effectively.
Answers to your interest-based advertising questions
How should I update my privacy policies?
Your site's privacy policy will need to include the information mentioned in this Help Center entry. However, because publisher sites and laws vary by country, we're not able to provide exact language for your site. Please make any necessary changes to your privacy policies by April 8th, 2009, as the official launch of interest-based advertising will occur on April 9th. If you're a blogger, you can paste your privacy policy into your sidebar.
I noticed some changes in my earnings and the ads showing up on my site -- is it because of interest-based ads?
No. We haven't yet launched interest-based ads on AdSense publisher sites, so there's been no effect on your revenue or the ads appearing on your pages. Interest-based advertising will be rolled out to a limited set of advertisers beginning on April 9th, and then expanded later this year; as a result, the impact of this launch for most publishers won't be immediate. Over time, as interest-based advertising is rolled-out to additional advertisers, you should begin to see positive effects on your revenue.
Does this mean that my sites won't show ads relevant to my content anymore?
No, that's not the case -- interest-based ads won't replace the previous ad targeting options you're used to. Interest-based ads will compete in the same ad auction as contextually- and placement-targeted ads, and we'll continue to show only the ad(s) that will generate highest earnings for you. As noted above, interest-based ads will gradually become available to show on publisher pages, and with more available ads competing in the ad auction, you should see increased earnings over time.
Are these interest-based ads pop-ups?
No, Google doesn't show ads as pop-ups.
If I opt out of showing ads based on interest categories, can I change my mind later? Will I still need to update my privacy policy now?
Yes, you can change your preferences around displaying ads based on interest categories at any time. However, even if you choose to opt out of displaying ads based on interest categories now, you'll still need to update your privacy policies by April 8th. This is because your site may still show ads based on a user's previous interactions with an advertiser, such as past visits to that advertiser's site. Please keep in mind that remaining opted in to displaying ads based on interest categories will help increase the number of available ads for your pages in the long run, which can help increase your earnings potential.
AdSense for content bug now fixed
Our engineers have now resolved the issue and have confirmed that ad targeting has returned to normal. We apologize for this issue; please know that our engineers are performing a thorough analysis of what occurred and will make changes to prevent similar problems from happening in the future.
Introducing expandable ads on AdSense sites
We're excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.
Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you'll generate earnings from CPC expandable ads when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad.
We thought you might have more questions about the launch of expandable ads, so we've addressed a few key points below:
Will expandable ads alter my site's layout or be disruptive to my users?
No. In order to protect the publisher and user experience, we've created several policies around how expandable ads work:
- Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
- An expandable ad won't expand more than double its width or height.
- Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
- The user may close the expanded panel at any time.
- All expandable ads must comply with our standard AdWords image ad policies.
You're automatically eligible to receive expandable ads if you've added the AdSense code directly into your site's source code and you've enabled image ads. Please note that expandable ads are currently only available to specific advertisers located in the U.S., who can bid on specific sites where they'd like their ads to appear.
You won't need to upload any special "iFrame-buster" files from third-party vendors onto your own servers to allow these new types of ads to expand on your site. Although we don't currently offer expandable ads for all ad serving solutions, we're actively working to support more implementation methods soon, and we thank you for your patience in the meantime.
Can I filter specific expandable ads shown on my site?
Yes - like the other ads on your pages, you can use your Competitive Ad Filter to block contextually-targeted expandable ads. Please note that for third-party ads, we recommend using the top level domain (e.g. 'example.com' instead of 'example.com/sample.html'). Additionally, you'll still be able to use your Ad Review Center to block specific placement-targeted expandable ads. In the Ad Review Center, expandable ads will be classified under the "Rich Media" ad format.
Updates on account access and reporting
Login loop
If you tried to sign in to your AdSense account between 10:45 and 11:35 p.m. PST last night, you may have found yourself in a "loop" between the AdSense login page and your Google Accounts page. We're in the process of trying out some new designs for our US English homepage, and we rolled them back after users reported a login error with one of the designs. If you're still having trouble accessing your account, please clear your cache and cookies and then try logging in again at http://www.google.com/adsense. Rest assured the next time the new designs are rolled out, you'll actually end up where you want to be: in your AdSense account! Thanks especially to the forum posters and Twitterers for quickly bringing this to our attention.
Slower stats
You may notice more of a delay in your AdSense and Google Ad Manager stats than usual today, as our engineers will be performing some maintenance work on our system. Please be assured that ads will continue to be served to your pages, and all activity will continue to be tracked as usual. Although it may take longer than usual to see impressions, clicks, and earnings reported in your account, you'll be credited for all valid activity on your sites. We apologize for the short notice, and appreciate your patience as we work to keep our systems updated for you.
Reports have gone international
If you're located in one of these five countries and make this update, we'll convert your earnings to Euros on a daily basis using the prevailing market rate from the previous day. With earnings converted daily, you'll avoid the risk of currency exchange fluctuations between USD and the Euro. You can still choose to receive payments in either Euros or U.S. Dollars and select from a range of payment methods as well.
To make the switch to local currency reports, you'll need to agree to a new set of Terms and Conditions. Here are the main changes involved:
- The party that publishers are contracting with changes from Google Inc. to Google Ireland Limited.
- Publishers are responsible for paying any local taxes in their jurisdiction. Google will only issue VAT refunds to publishers with an address in Ireland.
- The governing law changes from California law to either English or local law.
Before agreeing to the new Terms, we also recommend that you download and save copies of your past reports in U.S. Dollars for your records. Once you update your account, you'll be able to view current and historical reports only in Euros. However, you'll still be able to view your prior payment history of U.S. Dollar earnings.
We encourage you to update your account to local currency reports soon, as we may require this change in the future. If we're able to offer this to publishers in other countries, we'll provide details here on Inside AdSense. For more information, please feel free to visit our Help Center.
Get Goghing with AdSense for search
VanGoghGallery.com is an art resource site that provides information about the life and work of Vincent van Gogh. Site owner Greg Alexander runs the Van Gogh Gallery to educate and share information about the artist, and has also used the site to explore new Internet marketing techniques. Greg joined AdSense in 2007, and although he didn't know much about the program at first, he found it "a great opportunity to generate some revenue without spending the effort to sell ads." He also tried other ad providers, "but none of them yielded the results that AdSense did. In addition, AdSense was the only one that provided relevant ads for our visitors."
To help users navigate through the many pages of the Van Gogh Gallery, Greg added an AdSense for search box to the right column of his pages. By enabling SiteSearch and displaying search results on his own pages, he was able to help users find what they were looking for while staying on his site.
As an optimization experiment, Greg recently moved his search box to the center column of his pages and extended it to twice its original width.
Before
After
In addition, Greg made slight changes to the search results pages -- he removed the borders from the ads and search results, and added a new search box to the search results pages. According to Greg, "altogether, these changes took less than 15 minutes to do."
After making these updates, Greg noticed a dramatic and immediate increase in the usage of search on the Van Gogh Gallery. He found that "the number of queries performed each day increased 8 to 10 times, and search ad clicks and revenues increased even more." His search earnings quickly grew from less than a dollar a day to double digits since his optimization test. "Now we frequently receive more search ad clicks than our total number of searches pre-optimization," says Greg. "I'm still amazed at how simple changes can have such an incredible impact."
Greg has started using the earnings from his AdSearch optimization efforts to build and host additional websites about other artists. "Ultimately," Greg says,"we hope to use the earnings to fund research trips to Europe to see the works of the masters and expand the quality of information we offer visitors to our sites."
Fontastic new options for your ad units
There are a few ways to customize the font face of your ad units. If you'd like to quickly change the font settings for every ad unit generated from your account, visit the 'Ad Display Preference' section of your Account Settings page to select a new account-wide font face. This will affect all units you've created in the past, regardless of whether you used the Manage Ads feature. By default, your ads are currently set to 'Standard AdSense font family', which we've found has performed well across browsers and displays.
However, you can also select custom font faces for specific ad units that you've created with the Manage Ads feature. When creating new ad units, you'll be prompted to select between the default 'Standard AdSense font family', your new account-wide font face (if you've selected one), or another font face. You can also change the appearance of existing ad units, by visiting the Manage Ads page of your account and updating your font choices for specific ad units. Once you've changed the font face of an ad unit away from the default, those selections will be maintained even if you change your account-wide settings later.
Just as with color and placement optimizations, we encourage you to test these new font options to find the best combination for your sites. For instance, you can try matching the font face of your ads to that of your sites. Enjoy the new font faces, and feel free to leave feedback in our comments field below.
Google's Clicks in SEO
Wednesday, May 27, 2009
Google introduced AdWords as their innovative advertisement programme in 2000 and currently the AdWord division of Google is headquartered at Ann Arbor in Michigan.
Ever since its introduction it has been acting as a major source of income for Google. Google provides opportunities to deliver measurable, cost effective advertisement through their AdWords programme.
The Google's AdWords is the largest of its kind and is of international nature. The AdWord clicks concentrate on speed, efficiency, accuracy, objectivity and ease of use. AdWords has provisions for text as well as slogan and image advertisements. Usually these advertisements are precise, to the point, colorful and eye-catching. They come with a head line and have one or two short sentences about their textual content.
Google AdWords follows the pay per click policy. According to this technology an advertiser will only have to pay if an interested user clicks on the advertisement displayed after a search, that is, the advertiser will have to pay for every click on his advertisement.
Google AdWords indulges in site-specific advertising technology. This enables the advertisers to reap maximum exposure for their advertisements among the targeted sector by placing their advertisements in sites, which are related to the subject.
All the AdWords advertisements are naturally displayed in www.google.com & www.google.co.uk.
These advertisements are other wise known as sponsored links. Google depends upon the quality score to determine the bid rate of a customer. Quality score is determined on the basis of the AdWord advertisement and the keywords provided by the advertiser.
Key words form the very essence and soul of the AdWord advertising, as users tend to search for various related products or services on the basis of these key terms.
Google does also have provisions to safe guard their AdWord service from frauds, deceptions and irregularities. Click frauds or invalid clicks are wide spread and common. Click frauds usually pertain to invalid clicks that are artificially produced through deceptive methods. These frauds are usually resorted to for increasing the advertisers cost or for the multiple gains of the publisher.
The various sources of invalid clicks may be classified under the following heads:
Generated through
- Manual clicks
- Automated clicks
- Use of robots
- Resorting to deceptive software
Google has resorted to various measures for safeguarding Ad words from frauds. Google has come up with a technology that automatically verifies the authenticity of every click and even has provisions to filter out and remove the fraud clicks. Google comes up with a very efficient and powerful mechanism to fight the click frauds.
Google stresses on the importance of adhering to their terms and conditions while providing their AdWord services. Also they have the right to disable an account if it does not comply with the policies and terms of Google.
Google Adsense Tips and Tools Collection
Google Adsense is an amazing contextual advertising program that lets you earn revenue from your site by a variety of revenue generating programs. Pay per click ads, Adsense for search, referrals for Firefox with Google toolbar, Picassa, Google Pack and the adsense program itself. This is a compilation of common Google tips and tools to make more money from Google Adsense.
Google Adsense Guidelines
- Program policies, Terms and conditions - follow these rules.
- Adsense FAQ - The Adsense support centre for official guidelines.
- Adsense Tax information - how google collects and uses your tax information
- Adsense Taxes - a free resource about paying income tax on Google Adsense Revenue.
- 15 Common Adsense Mistakes - Avoid these errors that could get your adsense account banned.
- Ad formats - Official list of different types of ad formats you can use.
- Webmaster Guidelines - will help Google find, index, and rank your site.
- Report a policy violation - If you notice a site displaying Google ads that you believe is violating program policies, let them know.
Adsense Starter Demos
- Google Adsense Tour - introducing you to the Adsense program.
- Getting Started Demo: learn to sign in, copying and pasting your code, setting up alternate ads, and using your Competitive Ad Filter.
- Help with Ad Code Demo: troubleshoot basic problems when implementing your code. Also covers how to implement your code using two different types of WYSIWYG software.
- Payment Demo: learn about the AdSense payment cycle, from a click on your ads to money in the bank!
- Optimization Demo: learn how to use ad size and placement to maximize your AdSense revenue.
Track Adsense Income, Statistics and Clicks
- Adsense Notifier - Firefox extension that displays your Adsense earnings on the Firefox statusbar.
- SysSense - personal desktop Google AdSense monitor. It keeps your current Google AdSense information in the Windows system tray.
- Adsense Widget - a Mac Dashboard widget that automatically logs into your AdSense Google account and displays the last 6-days of revenue generated from your Google advertising account.
- Google Adsense Yahoo Widget - displays the current income directly from your Google AdSense account.
- Stats for AdSense widget - allows you to view your Google AdSense™ reports directly from your Mac OS X Dashboard.
- Adsense Status - GoogleDesktop plugin to View earnings information from your Google Adsense account in the Google Desktop sidebar. Available information: page impressions, clicks, page CTR, page eCPM, and your earnings.
- Adsense Alert - desktop client monitors your adsense earnings.
- Performancing Metrics - a free professional grade blog statistics service that track limited adsense click data
- Adsense earnings RSS feed - a simple script that will create an RSS feed with your daily Adsense earnings to track via your regular feed reader.
- Google AdSense Charts and Graphs - chart your adsense data in a multidimensional line charts.
- AdSenseLog is a tool for checking and analyzing your Adsense ads data (Content, Search, Custom/URL channels and Referrals).
View / Test Adsense Ads
- Google AdSense preview tool - addition to the right-click menu for Windows Internet Explorer 6.x, allowing you to preview the ads that may show on any web page.
- Adsense Preview - Preview the Google ads that may show on any web page.
- Google AdSense Sandbox Tool - see what sort of Google AdSense ads will appear based on content or keywords. See up to 20 sample AdSense ads for the URL or keywords.
- Overture Keyword Tool - suggest keyword bid amount and keyword suggestions, which help you target high paying keywords.
- Google Adwords Keyword Tool - generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends.
Google Adsense Wordpress Plugins
- AdRotator Wordpress Plugin - rotate your adsense ads with other affiliate programs like Chitika Eminimalls
- Adsense Deluxe - offering advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts.
- Adsense Injection - inserts Adsense code randomly into a pre-existing blog.
- Adsense Inline - insert adsense in blog posts
- AdSense Widget for WordPress Sidebar - Google AdSense widget I designed for the new WordPress Sidebar Widgets plug-in.
Google Adsense Optimization Tips
- Adsense Success Case Studies - detailing success stories from top adsense publishers.
- AdSense Optimization for Forums - get higher CTR by a unique adsense placement strategy.
- Blogtimize! - ad placement for blogs for higher CTR
- Adsense Optimization Tips - General tips for better ads postitioning and earn higher revenue.
- Adsense Webinars - online seminars that help publishers obtain the highest results from their implementations of AdSense.
- How to increase Google Adsense CTR - simple tips on colors and ad placement can increase CTR.
- The Best of Eyetrack III - What We Saw When We Looked Through Their Eyes. How readers scan a webpage.
- How to Remove Public Service Ads - simple tips to help you remove non paying PSA ads.
- AdsBlackList - will teach you how to seek, recognize and filter low paying google ads.
- Yahoo Ads placement tips - suggestions to place Yahoo publisher network ads. Apply the same idea to adsense ads.
- Rotate Google Adsense Ads Colors - helps to reduce Ad Blindness
- High Paying Adsense Keywords - updated list of current highest paying keywords for Google Adsense.
Alternate Ads
- Alternate ads - allows you to utilize your ad space in the event that Google is unable to serve targeted ads to your page.
- Alternate Url - provides a 50/50 Revenue Share, full global coverage monthly payments automatic referral income, family safe ads, paypal supported and gives detailed stats.
- AlterNut Ad - pays you a flat rate every month in return for you displaying thier ad rather than the PSA. Invite only.
- Default Ads - load your affiliate or other ads into DefaultAds and generate a link to include in your Google Adsense alternate ad URL. They show their own ads 1 out of every 100 impressions for this service.
Adsense Chats and Forums
- Inside AdSense blog - Official blog that posts new tips and information about new AdSense features.
- Adsense Help - Google group for adsense support. Only posts from user ‘AdSensePro’ are approved by Google.
- Digitalpoint Adsense Forum - discusses Adsense payments, guidelines, stats and reporting and much more.
- Webmaster World Adsense Forum - Discussions around Googles Text Ad service AdSense.
Miscellaneous
- Google AdSense Stats Syndrome (GASS) - the compulsive need to check AdSense stats every 15 minutes or so to see how much you’ve earned since your prior login. more.
